What It Means to You...

1. Customised selling workshops vs off-the-shelf courses

Customised training solutions based on your specific needs will always give you and your sales team the best results.

Time and again, we talk to sales managers who have been disappointed by off-the-shelf training programs. We recognise that your organisation and your sales people are unique. Therefore your training requirements are also unique. Our consultative approach to course design identifies your specific needs and the course material and content will be targeted to give your staff exactly what they require.

2. Trust based relationship selling vs Slick selling techniques

Successful selling is about knowing how to build rapport with and gain the trust of your clients.

With this trust, your client will believe the sales person and is prepared to share their genuine fears and concerns. In contrast, we are always hearing about the latest and greatest new sales techniques - sales techniques that most people can easily spot and are turned off by. Rather than revolutionise your bottom line, these techniques are more likely to damage repeat business and your reputation. Collective Intelligence teaches trust-based relationship selling. Clients need to be understood, and their concerns need to addressed. Trust-based relationship selling ensures willing purchases, repeat business and referrals!

3. Long term sales strategies vs one-off sales workshops

Collective Intelligence forms a strategic partnership with you to maximise your team s performance.

In contrast, other sales training workshops are more like a circus that rolls into town, puts on a show and then disappears! Collective Intelligence does not expect to change the behaviour and habits of a sales team in one day. Instead, we help you build a long term training strategy that is based around our knowledge of your company culture, industry, trends and local challenges. We work with your management team to optimise your sales people s performance. Follow up activity in the form of e-Sales Tips and Sales Momentum Evenings ensures adoption and integration of the new sales skills. The Collective Intelligence approach provides well researched courses and long term support needed for the development and integration of success habits.

4. Training vs Managing

Most sales managers are exactly that managers. External consultants are often the best people to fill the training role.

Regardless of a manager s desire to do sales training, they rarely have time. Collective Intelligence takes on these sales training roles and leaves managers to do what they do best. Sales results are maximised by focusing on managing and then using external resources for training. External trainers are removed from the internal management structure and are well placed to identify weaknesses that need to be rectified.

5. Interactive teaching vs conventional teaching

Collective Intelligence provides learning in the form of trust building activities, exercises for improving team spirit and role-play scenarios.

An old Chinese proverb says: I hear and I forget, I see and I remember, I do and I understand. Utilising kinaesthetic, auditory and visual techniques maximises your staff s retention of new skills. In contrast, if your staff were just lectured from the front of a room, your money would be better spent in buying them a selection of good books to read. Science has confirmed that you remember 10% of what you read, 20% of what you hear and 90% of what you read, hear and do. This is fully reflected in all Collective Intelligence training.